P001 → #ToxicMasculinity
Toxic Masculinity is a plague to our society, the idea that men can’t be feminine is tainting young men and shaping them into people of prehistoric beliefs, methods and emotions. We need to change this and reform a new way of seeing. This project solely relied on the action of trying to raise awareness of Toxic Masculinity and break down the barriers that have been built up in our society for generations.
The Project was to Create a series of 10 motion posters, revolving around the theme of Toxic Masculinity. I decided to read the book Written by Grayson Perry: ‘The Descent of Man’. The book focuses on adressing the problems with masculinity in our society, and dismantling these ideas to allow men to think in a different way. I instantly wanted to use the words written by Grayson as the theme for my poster set.
It was my first time using Adobe After Effects for this project. Due to this I wanted to experiment as much as possible with different animation styles for each othe the 10 posters.
Below is a collage of the 10 moving simultaneously.